Company Overview

The thirsty hiker reached the edge of the glacier, filled his bottle with gin-clear water from a seep of ancient blue ice – purity, literally millions of years in the making. He was invigorated by this connection to a natural history too vast to comprehend – that is, until he tilted his water bottle back a short time later only to find a million years of perfectly cold refreshment had been reduced to a broiling-unpalatable swill, and the purest water he’d ever encountered now tasted like it had been served from a hot plastic water bottle.

Travis Rosbach wanted what anyone would want from a beverage: clear taste, perfect temperature, and a way to easily take it with him wherever he went. So Rosbach and his partner, Cindy Morse, set out to design a hydration bottle that would transcend any of the reusable bottles on the market.

In their design, they considered every aspect of how you might interact with the bottle, from how the materials and construction would influence taste and temperature to how the shape of the mouth might affect each pour or sip. Even the finger hole on the cap was optimized for maximum carrying comfort.

Their aims were simple and honest: The bottle should be safe and 100% BPA-free; it should be able to hold both hot and cold liquids and keep them at temperature for a very long time; it should be lightweight yet durable; and it should be condensation-proof – water or not, it’s always best to avoid sweaty things.

From their design and hard work emerged the beverage-toting beauties you see here. Hot to the eye and cool to the touch. Yet, even as each Hydro Flask would undoubtedly reduce the plastic bottle consumption rate of its owner, Travis and Cindy saw no reason why it shouldn’t do more for the world. So they created FivePercentBack.org, allowing their customers to donate 5% of the proceeds of their bottle purchase to a charity of their choosing.

Now their bottles could positively influence the environment and beyond. Now they could help promote the good things we all value, but oftentimes forget to support: emergency response services, animal advocacies, social efforts and humanitarian services.

Now it was time to take a big sip. And enjoy.