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Hydro Flask Ambassadors

Justin Norman

Sport: Snowboarding
Hometown: Eugene, OR
Currently: Bend,OR

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Upon arriving in Bend, Oregon, in 2004, snowboarder Justin Norman began gathering attention for his skills on the mountain and quickly gained multiple sponsors, including Amplid Snowboards, Jiberish Clothing, iNi cooperative outerwear, Mt. Bachelor, Black Strap face masks, Neff Headwear, Smith Optics, and Sanuk footwear. Justin has been featured in numerous snowboarding videos and films, including a recent segment in the Stept Productions video, MUTINY. Justin plans to continue filming this winter in Europe with a few of his sponsors.

Justin Norman - Snowboard AmbassadorOriginally from Eugene, Oregon, Justin finished high school in Bend, Oregon, where he went on to complete his Associates of Culinary Management at Central Oregon Community College and Oregon State University Cascades. He is working on his Bachelors in Tourism and Outdoor Leadership to create a career pathway that is creative and rewarding.

Justin spends his summers near the top of a glacier on Mt. Hood, working at Windells ski/snowboard camp.


Career Highlights:

  • Obtained Associates of Culinary Management and currently studying for Bachelors of Tourism and Outdoor Leadership
  • Other sponsors include: Amplid snowboards, Jiberish clothing, iNi cooperative outerwear, Mt. Bachelor, Black Strap face masks, Neff Headwear, Smith Optics, and Sanuk footwear
  • Other hobbies: Skateboarding, cooking, rock climbing and creating art
  • Favorite Hydro Flask product: 40 oz with Straw Lid Cap

Justin's Top 5:

  • My first crucial item is indeed my matte black 40 oz Hydro Flask with the Straw Lid. This usually contains ice cold water on most days, and on extra special days it is filled with Boneyard's Hop Venom to really get the party started!
  • Second crucial item would have to include my comfy snowboard boots made by a company called 32 boots. This is a really important item because I am on my feet for hours when I am out slashing pow, flipping off jumps, and sliding metal rails. A good pair of insoles makes all the difference in a long day of shredding on the mountain.
  • Third item has to be the Amplid Pocketknife 150 because it is such a universal tool which is perfect for riding the terrain park, launching into powder, and just everyday freeride use on the mountain.
  • Fourth piece of equipment is a pair of Neff mittens to keep my hands toasty warm and looking stylish. I just got a pair that are formally called trigger finger style gloves with a funny graphic of a lobster claw on them.
  • Lastly I need eye protection from the elements, so I turn to Smith optics for goggles and sunglasses as sun protection. I prefer the Smith I/O model goggle because it is super easy to get the lens out to clean or change it out for another lens. For shades I enjoy the Mastermind model because they are basic yet provide excellent protection from the elements.

Photo Gallery:

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