Privacy Notice

I. Kaz Europe Sarl – PRIVACY NOTICE- 01/07/2020

This policy describes how Kaz Europe Sarl (referred to as “Kaz Europe”, “we”, “us” or “our”) use of your data as a controller and applies to the website hydroflask.com/uk-en/ and its subpages.

We value the trust you place in Kaz Europe. We want to ensure you that we take the protection of your privacy and your personal data very seriously, and that we process your data in accordance with applicable data protection laws, particularly in compliance with the EU General Data Protection Regulation (Regulation (EU) 2016/679 referred to as “GDPR”).

Below we explain to you which personal data we gather about you in connection to this website, how we use it, and the safeguards we have in place in order to protect it.

We also describe your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “What rights do you have in relation to your data?” section.

If you have additional questions or would like further information on this topic, please feel free to contact us at [email protected]. We may update this policy from time to time and provide notice of such updates.



You provide your personal data to us voluntarily if you subscribe to our email program (information such as your name and e-mail address), choose to provide us with preference information (such as interests, product preferences, and items purchased), send us an inquiry, comment or complaint (information such as your name and e-mail address) or when you enter a sweepstakes or promotion (information such as name, address and telephone number). Additionally, in order to provide you with services designed to meet your needs, we may collect demographic information (such as number of household members, age, and gender), and purchase preference information. We use this information to customize your experience on our website and to provide you with the most relevant products and services.

We would like to give you some detailed information about the personal data that we process, our purpose for processing this data and legal basis we rely on for doing so:

Type of personal data Purposes of processing Legal basis of processing
Date and time of the request, Name of the requested file, Page from which the file was requested, Access status (transfer file, file not found, etc.), web browser and operating system used, complete IP address of the requesting computer, transferred amount of data Operating our website, technical necessity, web analytics and statistics to monitor, improve and protect our products, content, services and websites; providing website customized experience; providing tailored ads; remarketing; providing the “where to buy” function; creating user profile based on your activity; monitoring performance of marketing campaigns Our legitimate interest according to Article 6 (1) point f) GDPR.
Your name, gender, email address, product interest Sending email Newsletter Your consent (Art. 6 (1) point a) GDPR) or in some cases for existing customers, we may also base our processing on our legitimate interest according to Article 6 (1) point f) GDPR.
Your name, your gender, your email address, your location, your interests, product preferences, purchased items Marketing of our products Your consent according to Article 6 (1) point a) GDPR.
Your name, your gender, blog address, your location, email address, product of your interest Providing the partner program Performing the contract you have entered into with us for the partner program according to Article 6 (1) point b) GDPR.
Your name, email address, phone number Responding to your inquiries, comments and complains

Our legitimate interest in maintaining our relationship with customers according to Article 6 (1) point f) GDPR.

Where we respond to queries about our partner program contracts, our legal basis is instead our need to perform this contract according to Article 6 (1) point b) GDPR.

Your name, address and telephone number Carry out sweepstakes and promotions that you enter into Your consent according to Article 6 (1) point a) GDPR.
Any of the personal data you provide us (only as required) Complying with applicable laws and protection of our legitimate business interests and legal rights including, but not limited to, use in connection with legal claims, compliance, regulatory, investigative purposes (including disclosure of such information in connection with legal process or litigation) Our legitimate interest according to Article 6 (1) point f) GDPR or the respective laws requiring us to process your personal data (see Art. 6 (1) point c) GDPR).


III. What data do we share and with whom and where?

We may share your customer information with Kaz Europe’s affiliates and trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. We will share your personal data with the following affiliates/third parties (acting as data controllers):

Affiliate/Third Party Description of transfer/purpose Third Country Transfers (outside EEA)
None None

Personal data will also be shared with the following third party service providers (acting as data processors), who will process it on our behalf under a data processing agreement:

Affiliate/Third Party Description of transfer/purpose Third Country Transfers (outside EEA)
Amazon Web Services, Inc. Hosting of website in data centre in Ireland Privacy Shield for transfers to the U.S.
Google, Inc Website-Analytics-Services Privacy Shield for transfers to the U.S.
Katoen Natie N.V Logistics Provider None
Dotmailer Ltd Marketing- Automation platform Privacy Shield for transfers to the U.S.
Facebook, Inc. Marketing- Automation platform Privacy Shield for transfers to the U.S.
Adyen N.V. Payment Provider None
Bray Leino Ltd Communications Agency None

In the event that the business is sold or integrated with another business, your details may (subject to the applicable laws) be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

Moreover your personal data can be transferred to third parties, if we are legally obligated to reveal your personal data or to carry out or apply our terms of use or other terms under contract with you, or to safeguard our rights, property and security, and those of our customers and others. This includes the exchange of information with other companies and organizations to protect against fraud and to minimize any credit risks.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Where information is transferred outside the EEA, and where this is to a stakeholder or vendor in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by EU Commission approved standard contractual clauses, an appropriate Privacy Shield certification or a vendor’s Processor Binding Corporate Rules (see tables above). A copy of the relevant mechanism can be provided for your review on request to [email protected] or here.


IV. How can you “opt out” of receiving promotional e-mails?

If you do not wish to receive promotional offers and/or you want to withdraw your consent you can opt out. To do so please fill in this form and your e-mail address will be removed from our marketing list.


V. What rights do you have in relation to your data?

You have the right to ask us:

·        for access to and a copy of your personal data that we hold on you (Art. 15 GDPR)

·        for a copy of the personal information you provided to us and to provide it to you or send to a third party in a commonly used, machine readable format (Art. 20 GDPR)

·        to update or correct your personal data in order to make it accurate (Art. 16 GDPR)

·        to delete your personal data from our records in certain circumstances Art. 17 GDPR)

·        to restrict the processing of your personal data in certain circumstances (Art. 18 GDPR).

And you may also:

·        object to us processing your personal data in certain circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing – Art. 21 GDPR)

·        withdraw your consent at any time, where we are using your personal data with your consent. This will not affect our use of your personal data prior to the withdrawal of your consent.

You can exercise any of your rights, in particular withdraw your consent, by contacting us at [email protected]. We may need to verify your identity in order to fulfil your request. When addressing us, please always provide your name, address and/or email address as well as information about your request.

When you have unresolved concerns, you also have the right to complain to a data protection authority, in particular data protection authority in the Member State of your habitual residence or place of work.

You are at any time entitled to issue directives relating to the fate of your personal data after death.

If you do not wish to be contacted by phone, you can register on the Bloctel opt-out list (for more information, please click here).


VI. How long will my personal data be retained?

We will retain your personal data only for the limited period of time needed to fulfil purposes of processing mentioned in table above. After that time your personal data will be erased, unless it is still needed to carry out or defend ourselves from legal claims, or to administer our business.

Where we enter into a contract with you, we will keep your information for the duration of the contractual relationship you have with us, and, to the extent permitted, after the end of that relationship for as long as necessary to perform the purposes set out in this notice. The criteria to determine the storage period are statutory and contractual requirements, the nature of our relationship with you, the nature of the data concerned, technical necessities. Laws may require us to hold certain information for specific periods.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future.

Where we process personal data for website security purposes, we retain it for 60 days.


VII. If you have any questions about your data

The data controller for this processing is Kaz Europe Sarl, Route de la Chaux 4, 1030 Bussigny sur Lausanne, Switzerland. The representative of Kaz Europe under Article 27 GDPR is Estelle Hengy.

If you have any questions about the processing of your personal data, please feel free to contact us at 0207 660 6937 or at [email protected].